Currently there are three user roles available in Adobe Target (see below)
It would be useful is to have a fourth, essentially Editor+ to allow users to create, edit and stop activities - but not activate new ones.
This would allow us to give more people such as our IT support function, or users in different time zones access to pause activities in case of problems that may arise out of the optimisation team hours, it would also ensure new users can get to grips with the platform, but can't inadvertently push tests Live without necessary internal sign offs.
Can view activities, but cannot create or edit them.
Can create and edit activities before they are live, but cannot approve the launch of an activity.
Can create, edit, and activate or stop activities.