WHY: Target reporting functionality driving additional work (compared to A4T reporting). Toggling between Metrics (Target only reports one KPI at a time). Exportable report format does not include Confidence levels. Copy/Paste of report table yields multiple values in one field and requires scubbing. Manually updating reporting end date (want Today-1day, like Analytics). Cannot compare to multiple Activities within one report view. Target reporting is rare skill-set within cross functional team and organization, where as Analytics is commonly used.
Currently, we provide test reads to our cross functional partners by populating KPI's and their confidence levels into an Excel table. This data is pivoted and shared to a cross functional team in a comprehensive format.