What is the difference between Favorite Category and First Category in Category Affinity? Do both reference user.categoryAffinities?
Hi Benjamin, you are right - favorite category is same as user.categoryAffinities.
Please help me understand this more - user.categoryAffinities?
and what are all these value Fist Category, Second Category mean and how do they translate?
For more on how category affinity is calculated see this document here: Category affinity
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Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335
In the article it says "The category affinity feature automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. This helps to ensure that content is targeted to visitors who are most likely to act on that information."
So how does it differentiate first, second or favorite?
categoryAffinities returns an array of values. The lower the element index is the higher the weight (score) the corresponding value has.
Second, third, etc. categories are just references to the elements inside the returned array.
user.categoryAffinities - First
user.categoryAffinities - Second
user.categoryAffinities - Third
Does it answer your question?
Sorry for asking question but I am really trying to make this work. So how do i then define the affinities in array?
Please take some time and attentively read this documentation article: Category affinity
user.categoryId=clothing,shoes,nike,running,nike clothing,nike shoes,nike running shoes
Read this post for code examples >> How to pass param via DTM script
Thanks for quick reply -
yes I have implemented that function to ready the category id from page category and i see this in my network tab -
But still not understanding what am i getting out of it? So should I assign/pass multiple categories instead of just page category?
Also how do i dynamically assign this attribute when creating audience?
And assigning static value when i specify 3rd category in the audience then how will it retrieve that activity for that audience?