[UPCOMING WEBINAR] 6/2/22: Personalization with Precision: Adobe Analytics & Target, Presented by Jordan Ison, Principal Expert Solutions Consultant

[Amelia_Waliany]

Personalization with Precision: Adobe Analytics & Target

Presented by: 

Jordan Ison (@Jison), Principal Expert Solution Consultant at Adobe

Date: Thursday June 2nd, 2022

Time: 1pm - 2pm ET // 10am -11am PT

Artificial Intelligence continues to redefine consumer expectations as machine learning models and data insights open new doors for marketers, developers, and product owners to engage consumers with personalized experiences that matter. Finding new opportunities to reveal patterns of behavior with segmentation is challenging to overcome with multiple variations of testing and personalization methods. 

In this session, @Jison will cover how brands are leveraging Analytics-Based Optimization using Adobe Analytics and Adobe Target, specifically:

• How marketers, developers, and product teams can open the ‘black box’ of AI to drive future testing and personalization strategies
• Overcome challenges in optimizing web, mobile app, email, IoT and each digital touchpoint for higher conversion and engagement
• Step-by-step guided tour of Adobe Analytics and Adobe Target workflows for personalization, targeting, and testing
• Top use cases to unlock what attributes predict visitor behavior and which are most important for key visualizations and segmentation analysis

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As Principal Expert Solution Consultant at Adobe, Jordan has 12+ years' experience in digital analytics, business intelligence, and data management. He also has an M.S. in Information Systems. As an Analytics Expert, Jordan’s primary focus at Adobe is analytics practice and value realization within Adobe Analytics and Customer Journey Analytics, for prospective and existing Adobe customers. In his spare time, he lifts weights, practices yoga, and totes around old film cameras.