Unique Experience of Media-exposed Segment for use in Adobe Target

Avatar

Avatar
Boost 1
Level 1
heatherl0714
Level 1

Likes

2 likes

Total Posts

1 post

Correct reply

0 solutions
Top badges earned
Boost 1
View profile

Avatar
Boost 1
Level 1
heatherl0714
Level 1

Likes

2 likes

Total Posts

1 post

Correct reply

0 solutions
Top badges earned
Boost 1
View profile
heatherl0714
Level 1

02-10-2019

My clients own their instance of AAM, Analytics, Target and frequently use Ad Cloud for media. My team is responsible for consulting them on ways to use the various platforms to create experiences for potential customers.

We proposed creating a segment of users exposed to media (but not clicked) served via Ad Cloud in Audience Manager. Exposure to media is captured by Demdex.

Our expectation is that their next step would be to access this audience (already connected) via Target, and create a unique experience for those in the aforementioned segment.

There is concern that this is not feasible. I'm unclear why that would be the case if we can create the audience in Audience Manager, and an audiences from Audience Manager can be accessed in Target.

Can you please advise?

Replies

Avatar

Avatar
Coach
Employee
mikewebguy
Employee

Likes

635 likes

Total Posts

402 posts

Correct reply

85 solutions
Top badges earned
Coach
Contributor
Shape 25
Shape 1
Shape 10
View profile

Avatar
Coach
Employee
mikewebguy
Employee

Likes

635 likes

Total Posts

402 posts

Correct reply

85 solutions
Top badges earned
Coach
Contributor
Shape 25
Shape 1
Shape 10
View profile
mikewebguy
Employee

03-10-2019

heatherl0714​,

I recommend reading this knowledge base article: Audience creation options in Adobe Experience Cloud​ in order to make sure you are aware of when the audience becomes actionable:

In short here is when Audience Becomes Actionable based on where it originates:

Target(Immediate)

Experience Cloud (Next Page)

Audience Manager (Next Page)

Analytics (24-48 hour delay)

If this satisfies your query please like, mark as helpful and mark as answer. Otherwise lets keep the conversation going. Hope you have a wonderful day.

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335