My clients own their instance of AAM, Analytics, Target and frequently use Ad Cloud for media. My team is responsible for consulting them on ways to use the various platforms to create experiences for potential customers.
We proposed creating a segment of users exposed to media (but not clicked) served via Ad Cloud in Audience Manager. Exposure to media is captured by Demdex.
Our expectation is that their next step would be to access this audience (already connected) via Target, and create a unique experience for those in the aforementioned segment.
There is concern that this is not feasible. I'm unclear why that would be the case if we can create the audience in Audience Manager, and an audiences from Audience Manager can be accessed in Target.