since ‎03-03-2019
‎10-12-2019
heatherl0714
Level 1
Unique Experience of Media-exposed Segment for use in Adobe Target
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heatherl0714

heatherl0714
- Adobe Target
My clients own their instance of AAM, Analytics, Target and frequently use Ad Cloud for media. My team is responsible for consulting them on ways to use the various platforms to create experiences for potential customers. We proposed creating a segment of users exposed to media (but not clicked) served via Ad Cloud in Audience Manager. Exposure to media is captured by Demdex. Our expectation is that their next step would be to access this audience (already connected) via Target, and create a uni...

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