Adobe Target

robertc66522596 · 12/4/25

Hi All,

First let me say that we have been customers using Adobe Target for about 8 years now and have loved the solution. There have been some bumps here and there as with all software, but the solution is powerful and has allowed us so much flexibility in displaying different experiences for varying factions of our customer base.

I have been OOO for the last three months, and while I was out we were moved to the new UI. Since i've returned and been spending time in Target, I'm saddened to say that with this update the solution has taken a significant step backwards in usability. Obviously, any change requires time to get used to it, so I checked with my team to see if it's gotten easier for them... it hasn't. In what appears to be an attempt to make the VEC less technical (or more like AEM?), we've lost the ability to actually review code to make updates, this necessitates working in a separate solution in order to code appropriately and then copy and paste back into Target, often including much more code than should be necessary. Page delivery doesn't show the exact page that an activity is on. The visibility of the VEC is also significantly diminished, where we cannot adjust sizing of the audiences or pages tab and have to have a large extra monitor in order to even see modifications -- with no indication of a way to view them from a laptop.

I'm sure I'll get more used to it, but I just wanted to share some feedback beyond my account team and ask if others have found benefits from the new UI that we're missing or share in our frustration. We had several tickets initially because of missing functionality and visibility (such as with page delivery) that appear to have been improved, but overall it feels like this new UI was pushed out before it was ready and is still lacking - we miss the old UI.

Again, we love the power of Target. But this change has diminished its usability and introduced a significant number of additional steps and clicks in order to accomplish our goals.

What has your experience been like?

Thanks,

Robbie

Gokul_Agiwal · 12/14/25

Hi @robertc66522596

Thank you for sharing your detailed feedback and glad that you're still loving the adobe target product.

From my knowledge, Adobe redesigned Target’s UI to create consistency across its product ecosystem. The new interface is built on the Adobe React Spectrum framework (https://react-spectrum.adobe.com/react-spectrum/index.html), which ensures an intuitive experience for current practitioners while enabling seamless interoperability with other Adobe applications like Journey Optimizer, Customer Journey Analytics, and Real-Time CDP.

Here is the announcement link and more info - https://business.adobe.com/blog/adobe-target-announces-redesigned-user-interface-with-generative-ai-...

As you described above, I completely agree with your observations. When Adobe initially rolled out the new UI upgrade, it was definitely challenging for both marketers and Target developers to navigate and understand the updated functionality.

To help address these concerns, I started a community thread where many users shared the issues they facing and experiences and solutions. You can check it out here: [Announcement] 🚨 Facing Issues with the New Adob... - Adobe Experience League Community - 762841

Additionally, Adobe has published documentation explaining the new changes and providing guidance on how to adapt to the updated interface.

Here’s the link:

https://experienceleague.adobe.com/en/docs/target/using/introduction/understand-the-target-ui
https://experienceleague.adobe.com/en/docs/target/using/introduction/updated-ui-faq

I hope these resources help make the transition smoother for you. Feel free to post if you face any issues.

Hope this helps

Thank you.