Level 2

Target - Audience targeting beyond the session

Forum|Forum|5 years ago
September 21, 2020
1 reply
2128 views

I want to show a specific banner to anyone who visits our site with the following URL query parameter url.com?utm=golf

The issue I am facing is that I want to target them continuously with the same banner, unless they arrive again with a different UTM parameter. I believe if I build an audience based on Target> Audience> Entry page > parameter it is only going to last for one hit. Are profile scripts the best way to persist multiple sessions until the next UTM parameter?

Thanks in advance

Target

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Gaureshk_Kodag

Adobe Employee

Hi @nicholase927171

You can create Audience as Audience > Site Pages > Current page / previous page / landing page > URL > contains > utm= golf.

You can get nore information here: https://docs.adobe.com/content/help/en/target/using/audiences/create-audiences/categories-audiences/site-pages.html

Or else you can use page delivery option too.

nicholase927171Author

Level 2

Thanks for the reply. Does that method not just factor in the UTM parameter of the current hit? I want to persist across multiple sessions until the UTM parameter changes....