I want to show a specific banner to anyone who visits our site with the following URL query parameter url.com?utm=golf
The issue I am facing is that I want to target them continuously with the same banner, unless they arrive again with a different UTM parameter. I believe if I build an audience based on Target> Audience> Entry page > parameter it is only going to last for one hit. Are profile scripts the best way to persist multiple sessions until the next UTM parameter?
Thanks in advance
You can create Audience as Audience > Site Pages > Current page / previous page / landing page > URL > contains > utm= golf.
You can get nore information here: https://docs.adobe.com/content/help/en/target/using/audiences/create-audiences/categories-audiences/...
Or else you can use page delivery option too.
Thanks for the reply. Does that method not just factor in the UTM parameter of the current hit? I want to persist across multiple sessions until the UTM parameter changes....
If you want it persist, you would need to do that at the profile script level.
Write a profile script to grab the utm and store it into user.utm. Then build the audience off of that profile script.