[SUMMIT SESSION VIDEO] Adobe Summit 2023, Adobe Target Session | [S818] NVIDIA’s Innovative Approach to Target Recommendations
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Session Details: [S818] NVIDIA’s Innovative Approach to Target Recommendations
Get a deep dive into NVIDIA’s innovative approach to Adobe Target Recommendations and learn how its web team used the tool's many capabilities to create a personalized experience for visitors on their home page and beyond. With a diverse B2C and B2B product portfolio and thousands of digital assets, NVIDIA faced a large challenge in how to present the right content to each site visitor. To address this problem, NVIDIA's web team created a Recommended For You section on their home page that taps into the full potential of Target.
Get a walk-through of their setup and learn about:
- How to configure your Recommendations experiences using multiple audiences, sequential criteria, the category affinity algorithm, and more
- Building a scalable setup that works with a diverse collection of B2B and B2C content, 20+ languages, and different editorial priorities
- Adding a filtering function to your recommendation section to give your web visitors the ability to customize their own experience
Recorded on: Tuesday, Mar 21st, 2023: 1:00 PM - 2:00 PM PDT
Q&A: Please Post your Qs as a Reply below! *be sure to begin your question with Ryan's and Spencer's Target Community usernames, "@ryan_pizzuto" and "@spencerm" so that they can be notified when you post!
Session Speaker(s):
Ryan Pizzuto (aka @ryan_pizzuto), Sr. Expert Solution Consultant, Adobe
Spencer Malachowsky (aka @spencerm), Sr. Manager, Web Strategy, Nvidia
List of Adobe Target - focused Summit Session Recordings & Resources: Click here
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