Join Adobe expert and Senior Partner at Analytics Demystified, Brian Hawkins as he demonstrates how machine learning can be used to take the guesswork out of personalization, all within the Adobe Target UI.
With capabilities like audience segmentation and modeling methodologies, automation activities within Target enable you to identify what data to leverage when designing your test, and gain further valuable insights through automation reporting.
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Brian Hawkins, Sr. Partner, Analytics Demystified - MiaProva
Brian is a testing and optimization expert who has worked in the optimization and personalization sector since 2006. At Analytics Demystified, Brian works directly with clients to deliver world-class site testing, optimization, and personalization capabilities. Brian is also the founder of MiaProva, which is a leading testing and optimization management platform that enables organization to get considerably more value out of their testing and personalization programs.