I would like to run a test to specifically target "direct traffic" meaning visitors who have typed in the URL directly or have the URL bookmarked. Is there a way to do this?
You can use the mbox parameter mboxReferrer to target direct visitors in real time as the mbox referrer parameter for them would be blank or null. You can use the following help article for more information on building such an audience : Custom Parameters
Hope this helps.
Hi Raag, I dont seem to see this mboxReferrer parameter you've metioned. You able to give a bit more info here please? Is there any reason why our set up wouldnt have this mboxReferrer?
Can you please provide an example on how to use the mboxReferrer as blank or null for an Audience custom settings?
The link provided for Custom Parameters is very generic and does not specifies the solution on how to target Direct Traffic.