Expand my Community achievements bar.

JOIN US Next Wednesday, 12/6/23 @ 8am PT for the next Community Q&A Coffee Break! Bring your Machine Learning, AI Reporting & Analysis Questions to the chat. Experts Brent Kostak, Cristinel Anastasoaie, & Drew Burns of the Adobe Target Product Team will be providing deep insights and useful tips

How do you target direct traffic


Level 2

I would like to run a test to specifically target "direct traffic" meaning visitors who have typed in the URL directly or have the URL bookmarked. Is there a way to do this?

3 Replies




You can use the mbox parameter mboxReferrer to target direct visitors in real time as the mbox referrer parameter for them would be blank or null. You can use the following help article for more information on building such an audience : Custom Parameters

Hope this helps.




Level 2

Hi Raag, I dont seem to see this mboxReferrer parameter you've metioned.  You able to give a bit more info here please?  Is there any reason why our set up wouldnt have this mboxReferrer?


Level 1

Hello Raag,


Can you please provide an example on how to use the mboxReferrer  as blank or null for an Audience custom settings?  

The link provided for Custom Parameters is very generic and does not specifies the solution on how to target Direct Traffic.


Thank you