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How do you target direct traffic

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test1221212212
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test1221212212
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02-04-2018

I would like to run a test to specifically target "direct traffic" meaning visitors who have typed in the URL directly or have the URL bookmarked. Is there a way to do this?

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raags35988425
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03-04-2018

Hi,

You can use the mbox parameter mboxReferrer to target direct visitors in real time as the mbox referrer parameter for them would be blank or null. You can use the following help article for more information on building such an audience : Custom Parameters

Hope this helps.

Thanks

Raag

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mattk84335255
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11-07-2019

Hi Raag, I dont seem to see this mboxReferrer parameter you've metioned.  You able to give a bit more info here please?  Is there any reason why our set up wouldnt have this mboxReferrer?