Hello all,
I, along with my colleague, have published an article titled "Unleashing experiences — conquering the art of journey optimization" on Adobe's Business Blog. Pasting the url here for people to read. Hope you find this relevant for the business, let me know your thoughts.
https://business.adobe.com/blog/how-to/unleashing-experiences-conquering-the-art-of-journey-optimiza...
Parth
