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Adobe Summit 2023, Adobe Target Session | [L730] In-App Mobile Testing and Personalization with Adobe Target
*Note: No recording
Session Details: [L730] In-App Mobile Testing and Personalization with Adobe Target
Mobile experiences are fueling changes in how brands are using experimentation and personalization to drive higher in-app engagement, revenue, and loyalty. As in-app mobile usage and engagement trends continue to increase, marketing and engineering teams are leveraging product-led strategies for true, cross-channel personalization in web and app. Adobe Target enables developers, product managers, and marketers to test and optimize mobile experience with A/B testing, feature flags, and AI-powered personalization.
In this session:
- Step-by-step workflows for activity setup in Adobe Target
- Configure customer lifecycle metrics for testing and targeting mobile experiences
- Leverage AI and machine language for cross-channel personalization in web and app
- Mobile SDKs and APIs for flexible implementations supporting iOS and Android platforms
Session Schedule: Wednesday, Mar 22nd, 2023: 8:00 AM - 9:30 AM PDT
Q&A: Please use this thread to ask any questions related to this Adobe Summit 2023 Session
*be sure to begin your question with Kevin's Target Community username, "@kscally24" so that they can be notified when you post!
Session Speaker(s):
Kevin Scally (aka @kscally24), Sr. Technical Consultant, Adobe
Full Summit Session Scheduling Catalog: Click Here
List of Adobe Target - focused Summit Sessions / Labs: Click here
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@ Adobe Summit 2023 ~ hope to see you there!
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