Expand my Community achievements bar.

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Cookie level


Level 2

Hi all,

What's exactly the cookie level of Adobe target? Analytics, functional, marketing/advertising? Or depends on settings?

Do we need consent for Adobe target? Or can we see it as a functional cookie?



1 Reply


Employee Advisor


The Target Cookie has a standard lifetime of 14 days. This setting is individual for each customer and can be increased by support up to 90days at your request. See this KB article which talks about that: Visitor profile lifetime

Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335