[AT Community QandA Coffee Break] 5/25/22, 8am PT: Brent Kostak and Drew Burns, Adobe Target Experts

[Amelia_Waliany]

Join us for the next Adobe Target Community Q&A Coffee Break 

taking place Wednesday, May 25th, 2022 @ 8am PT - 9am PT 

~ REGISTER HERE  ~

We'll be joined by @bkostak and Drew Burns aka @Drburns27 of the Adobe Target Product team, who will both be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to their areas of expertise, and those specifically related to topics covered during their 4/28/22 Real Time Personalization Webinar: 

• Creating shared audiences with Adobe Target and Real-Time CDP

• Building first-party data strategies to solve data fragmentation challenges

• Deploying end-to-end workflows for millisecond personalization

• Delivering relevant messaging, content, and offers in real-time to drive engagement

@Kai_Motoyama, Technical Support Engineer, will be on the thread to provide further guidance around the above topics with Brent and Drew

**Be sure to watch the 4/28/22 Real Time Personalization webinar with Brent, then plan join him and Drew during the 5/25 Coffee Break to continue the conversation and dive deeper into answers to your personalization questions

REQUIREMENTS TO PARTICIPATE 

• Must be signed in to the Community during the 1-hour period 
• Must post a Question about Adobe Target
• THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

INSTRUCTIONS 

• Click the blue “Reply” button at the bottom right corner of this post
• Begin your Question with @bkostak and/ or @Drburns27 
  

~ REGISTER HERE  ~

As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs. 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 4/27/22 Adobe Target Coffee Break with Principal Solutions Consultant, @Jim_McTiernan and Technical Support Engineer, Simon Chen aka @simochen

[Drburns27]

Looking forward to tomorrow's coffee break!!

[Amelia_Waliany]

Hey there @Drburns27 ! Looking forward to tomorrow!

[Drburns27]

@Amelia_Waliany Love the discussions!

[bkostak]

@Amelia_Waliany these discussions are wonderful! 

[Optimizing]

Hi @bkostak and @Drburns27,

I just saw the note about the "4/28/22 Real Time Personalization webinar" & haven't had a chance to watch it yet, so maybe my question is answered there, but I'm wondering how long does it take until someone becomes a member of a RT CDP audience to use for personalization on Target?

I'm looking at using a RT CDP segment in a Target activity and wondering when I can expect the personalized content to show for someone once they've met the criteria to qualify for that segment?

Thanks! 

[Drburns27]

@OptimizingGreat question!  Yes it was answered in the webinar.  As long as the RTCDP audience has been shared to Target as a destination, it's a new class of segmentation on the EDGE which allows for same page qualification of an individual in that segment.  So for instance, if I'm on a call center call and I'm expressing dissatisfaction, while I'm on the website and scrolling to cancel my subscription, I can qualify same page as a dissatisfied customer based on the RTCDP segment, and the page (or elements of the page) can refresh with content providing incentives for me to remain a customer.

[Optimizing]

Does the page auto refresh or would you have to navigate away and come back and then the content on your targeted page would change? What does the experience look like from a customer's perspective? 

[Drburns27]

@OptimizingIt all depends on the way the page is structured.  No they would not need to navigate away from the page if the page auto-refreshes, or of course if they do refresh or click to another page then they would see the updated content reflecting their qualification same page for the EDGE segmentation from RTCDP.

[Samb]

• Is there a way I can list the target activities within AEP. 

[Drburns27]

@SambWe need more clarity on this one.  Where are you looking to list Target activities in AEP exactly?

[Amelia_Waliany]

Hi @Samb! Hope you're doing well! Based on your question above, I thought this latest opportunity to share your AEP feedback might interest you: Adobe Experience Platform x Adobe Target - Access & Feedback Opportunity ~ Open Until Nov 22nd!

[Dan_Kleinschmid]

 @bkostak and/ or @Drburns27  When are profile scripts best suited for audience creation?  Can a profile scripted audience be shared across the adobe stack, to audience manager, for example?  

[Drburns27]

@Dan_KleinschmidGreat question!  Profile scripts are a powerful tool for augmenting the Target profile by capturing a value based on a behavior on the site or app.  For instance, an entry within a form field in a survey that you want to persist and use for qualifying a visitor for a test or targeted offers or content.  They can be shared to Audience Manager for use within other applications.  We've recently updated the library with auto-fill and other features for ease of creation and management of profile scripts.

Here is more information: https://experienceleague.adobe.com/docs/target-learn/tutorials/audiences/create-profile-scripts.html...

[Optimizing]

Hi @bkostak and @Drburns27,

Is there an easy way to determine what RTCDP segments someone is in when troubleshooting a Target activity on the web?

[bkostak]

@Optimizing 

Hi, Optimizing - you can view audience definition details on a pop-up card in various places in the Target UI without opening the audience. This functionality applies to audiences created in Target Standard/Premium and audiences imported from Target Classic or created via API.

more info can be found here: https://experienceleague.adobe.com/docs/target/using/audiences/create-audiences/audiences.html?lang=...

[Optimizing]

@bkostak Does something like this exist today for customers or was this only part of a demo? This shows which segments someone is in, which is helpful when troubleshooting. 

[ben_mrm]

@bkostak and/ or @Drburns27 

I have a few questions but first being, does the RTCDP offer look alike modeling similar to that of AAM capabilities? Additionally, what would be a use case, if any, to still use AAM alongside the CDP? Or does AAM become completely obsolete with the new CDP?

[Drburns27]

@ben_mrmLook-alike modeling in RTCDP is similar to AAM, and you can continue to use AAM with Adobe Target and other applications at the Experience Cloud level.  Once you have RTCDP implemented, and you are on the Adobe Platform Web SDK, you may choose to utilize RTCDP audience segments more often depending on the omni-channel data you are feeding into RTCDP from both Adobe and non-Adobe sources, including online and offline.

[megankweise]

How do you handle delays in the Target personalization? We've found it can take up to 3 seconds for the Target experience to load after the page loads.

[Brian_Hawkins_MiaProva]

This sounds like an implementation issue or incorrect use of Activity offers.  Can you dm me the Activity location in question so I can take a look?  I have found, on average, Target to respond within 125 ms.  3 seconds is an issue independent of typical Target usage.