[AT Community Q&A Coffee Break] 4/27/22, 8am PT: Jim McTiernan, Principal Solutions Consultant

[Amelia_Waliany]

Join us for the next Adobe Target Community Q&A Coffee Break 

taking place Wednesday, April 27th, 2022 @ 8am PT - 9am PT 

~ Be sure to REGISTER HERE to receive email reminders and a calendar hold ~

We'll be joined by Jim McTiernan aka @Jim_McTiernan, Principal Solutions Consultant, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

• Adobe Target Recommendations
• AB Testing and MVT
• Personalization

Simon Chen aka @simochen, Technical Support Engineer, will also be in the thread to provide further guidance around the above topics with Jim!

REQUIREMENTS TO PARTICIPATE 

• Must be signed in to the Community during the 1-hour period 
• Must post a Question about Adobe Target
• THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

INSTRUCTIONS 

• Click the blue “Reply” button at the bottom right corner of this post
• Begin your Question with @Jim_McTiernan 
• When exchanging messages with Jim about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Jim

Jim McTiernan has been involved in the optimization space since 2009 when he joined Adobe Corporation. Currently, Jim is an Adobe Cloud Expert, specializing in Adobe Target.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 3/30/22 Adobe Target Coffee Break with Senior Expert Solutions Consultant, Ry...

[simochen]

Hi @Jim_McTiernan, thanks so much for your time in this Q&A today! This question was posted by @amendez92:

"Hello, how is it possible to implement recommendations with a multi-currency site? For instance:
Product A -> $100 or 95€."

Thanks,

Simon

Link to original question: Adobe Target - Multicurrency

[Jim_McTiernan]

Yes. This is typically handled using additional price columns in the Recommendations entity feed file (e.g. entity.us_price, entity.uk_price, etc). Then you would create new Design templates for each language site and plug-in the appropriate price value to display (e.g. the UK Design template should show the entity.uk_price).

[Nina_Antonova]

Hi @Jim_McTiernan 

We are using both Target and AEP. As far as I understood, AEP is now linked with Target directly, not via AAM segments as it used to be.

So I was wondering if it means that we can /should use AEP customer profiles instead of Target profiles. Or are those different tools for different purposes? What are the main pros and cons, except that AEP profiles are cross-platform and can be used in the omnichannel environment?

E.g. one of the examples of how we use Target profiles at the moment: storing the last chosen travel destination. Not all that were browsed, but exactly what was the last one. So it gives us mutual exclusivity comparing to segments. 

Thanks!

/Nina

[Jim_McTiernan]

Thanks for your question. Yes AEP is now linked directly with Target. As for which profiles/segments to use, the choice is yours depending on the use case. In the new Audiences menu within the Target UI, you will see that you can even combine Target audiences with AEP segments if so desired. AEP will have a broader range of customer data to work with of course (e.g. call center, in-store, CRM data) but you might wish to combine that with in-session customer behavior that you are already collecting via Target (e.g. a call to a 3rd party weather service). So you could still use that 'last chosen travel destination' in Target and combine it with an AEP segment if so desired.

[Nina_Antonova]

Thanks, Jim! 

[JacobDiaz]

Hi Jim, thank you for your time today. We are in the process of rebuilding Target Recommendations due to an upcoming site migration, where content we are currently recommending will be moved and housed in a different domain.

-Recommendations re implementation question: If we use the same Criteria and data layer object data remained the same before and after this migration to recreate the same Recommendations activity, would a visitors behavioral data still be recognized by recommendations? (Assuming behavioral data is within the Criteria's lookback window?)

-We use the digitalData data layer object method for passing data to launch, alternatively we could use feeds. Is there another option for passing this data?  

Thank you! 

[Jim_McTiernan]

Thanks for your questions. On your first question, yes, if everything stays the same (same entity id's, data layer values, etc) then a migration to a new site should work fine in terms of retaining the historical behavioral data. You would continue to run/use the same Activities/Criteria. To be safe, I recommend testing it first if possible.

On your second question, there is a 3rd option for passing entity data to Target, and that is via API: https://developers.adobetarget.com/api/recommendations/#tag/Entities

[JacobDiaz]

Thank you!