Thanks, Jim! 

Hi @Jim_McTiernan We are using both Target and AEP. As far as I understood, AEP is now linked with Target directly, not via AAM segments as it used to be. So I was wondering if it means that we can /should use AEP customer profiles instead of Target profiles. Or are those different tools for different purposes? What are the main pros and cons, except that AEP profiles are cross-platform and can be used in the omnichannel environment? E.g. one of the examples of how we use Target profiles at the ...

Thanks a ton, @Jim_McTiernan. This is incredibly helpful! And thanks for taking your time ahead of the Coffee Break, so much appreciated

Hi @Jim_McTiernan,I'm a beginner when it comes to Recommendations and would appreciate a direction on how I should think when approaching the following use case. Entities in my Target catalogue have category tags. It can be one or several categories per entity, e.g. "Destination: UK", "Type: Families with kids".Currently, to start somewhere, I'm testing very simple recommendation logics using Profile Scripts and custom algorithms, i.e. based on a certain visitor profile attribute value, I'm brin...