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Tracking Final Email Deliverability Status for Export Out of AEP

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Level 3

We have a streaming event landing on Customer Profiles in AEP that triggers their entry into a journey that sends them an email. We need to capture failed email delivery status along with details from the streaming event and export this data off platform.

 

Basically:

1. Streaming event that contains field value 'alert1234' lands on customerXYZ customer profile

2. This causes customerXYZ to enter a journey

3. customerXYZ never receives the email from this journey (due to bounced/undeliverable email)

How do I export data that contains the data 'alert1234' and that email delivery failed?

 

Examples

Customer A

Enters Journey and is sent an email using an Email step in AJO

1st attempt - soft bounce

2nd attempt - success

 

Customer B

Enters Journey and is sent an email using an Email step in AJO

1st attempt - soft bounce

2nd attempt - soft bounce

Retry Time Period Expires

 

Customer A eventually received the email and can be ignored.

Customer B, however, never received the email - we need to capture this along with data from the streaming event and export it off platform.

 

  1. How do we retrieve that the 'final' status of Customer B for this event is a failed email delivery?
    1. I assume this information is contained in the 'messageDeliveryFeedback' object in the AJO Message Feedback dataset, but I am having a hard time nailing down which field(s) and value(s) represent this 'final' status.
  2. In order to capture data from the Streaming Event I was planning on using a Journey Action to log this data to a dataset and somehow tie it back to the 'final' failed delivery status.
  3. Is there some better way to capture the information that:
    1. Customer B entered the journey due to this specific streaming event and
    2. Customer B never received the email

 

Thank you for taking a look. Appreciate any guidance. I am happy to clarify anything that is confusing.

 

Cheers,

Michael

 

1 Reply

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@Gokul_Agiwal @Bhoomika_S @bjoern__koth @maggod @ranjithd @Parvesh_Parmar Curious to hear SMEs perspectives on this question. Do you all mind sharing your thoughts?



Kautuk Sahni