Hello! Great question — audience activation timing in Adobe Experience Platform (AEP) depends on the destination type and segment evaluation frequency.
Here’s a quick breakdown:
Real-Time Segment Evaluation
For streaming segmentation, audiences update almost instantly (within 5–15 minutes) once qualifying events are ingested.
Ideal for real-time destinations like AJO (Adobe Journey Optimizer), personalization, and triggered campaigns.
Batch Segment Evaluation
For batch-evaluated audiences, the evaluation job usually runs every 24 hours (once daily), unless manually triggered or scheduled differently.
After evaluation, activation to internal destinations (like Customer Data Lake, Profile API, or internal SFTP) can take up to 60–90 minutes post-completion.
⚙️ 3️⃣ Destination Sync Time (Internal / External)
Internal destinations (AJO, Analytics, Real-Time Profile APIs) → Usually < 1 hour post segment qualification.
External destinations (e.g., Facebook, Google, SFTP) → Depend on their sync window; typical delay 2–4 hours.
Key Tip:
If you’re troubleshooting delays — check Segment Job History and Destination Activation Logs in AEP UI → Connections → Destinations → Monitoring tab.
That gives exact timestamps of activation completion.
Pavan
l: pavanbabu1
