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Leveraging Customer Profile Array Data for Activation and Personalization in AJO Journey
Our Customer Profiles contain an Account array. This array contains data for multiple accounts per Customer Profile. It contains fields such as Product Type, Balance, Product Code, Account Number, Account Last 4 Digits etc. We have a few use cases that require accessing the data within this array for email personalization and/or activation.
Example
We create an Audience of customers who have an account with:
Product Type: Checking
Balance: Greater than $10,000
The audience gives us our list of profiles for activation - We want to send an email to this audience using a Journey within AJO, but we want to include the Account Number in the email from the specific account from the Account Array that qualified the customer for the audience.
1. I believe that this can be done by replicating the Audience rules as logic within personalization
a. What does the code look like in Email Personalization for accessing the Account Number in the Account Array for finding the Account that has Product Type = 'Checking' and Balance > $10000?
2. Is there any other way to access the Account Number in the qualifying account?
3. If we also store an email address (an Email Address for each account in the Account Array) that we want to use this to send the email (rather than the customer level Email Address) - how can this be accomplished?
Thank you for taking a look and for any help or advice provided!
-Michael
