Is it recommended to have PII data encrypted before ingesting in AEP via web SDK.

[Shaini_Gupta]

Is it recommended to have PII data encrypted before ingesting in AEP via web SDK.
If yes, how could we use the same for activation with AJO as AJO can't send email to encrypted email id's.

[abhinavbalooni · Accepted solution]

Hey @Shaini_Gupta 

There are two parts to your query. Encryption and using that data for AJO email delivery.

1. Encryption: Till the time you are not sending plain text PII or unhashed data into Analytics, you can send unhashed PII into CDP through web sdk. Reason being, analytics should not hold PII in plain text. CDP on the other hand does handle PII and has data governance checks in place to handle that data.

2. Using email sent through Web SDK for sending emails through AJO: AJO uses email addresses from profile information. That means, you need to have the email address in the form of record data. Data sent through web SDK is time series data and email address sent through in this data would not be directly used to send email in AJO. You would have to make sure to get that email address in plain text into profile of the user.

Hope the above helps.

Cheers,

Abhinav

[NimashaJain]

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