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How to make sure to have reliable data (email address) between two difference sources and use the unreliable data source only as last choice

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Level 9

Hello guys,

How to make sure to have reliable data (email address) between two difference sources and use the unreliable data source only as backup?

Is there any feature in AEP? I was thinking to use data precedence but i dint know which source has reliable data.

Thanks

Luca

 

1 Reply

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Community Advisor

Hi @Luca_Lattarini - As you said, data precedence can be an option here if you are aware of which source is a reliable source.

Question: If you are not sure which source is a reliable once, how in the end you reach to the conclusion of which data is reliable or not? Can you please add more context.

 

Thanks,

Arpan