Developing a holistic understanding of customer require relevant digital experience which is impaired due to fragmented customer data making a single customer appears as multiple identities. Platform Experience brings identity service to provide the comprehensive view of customers by stitching identities across devices and systems. Introducing some key terms
Identity: An identity is data that is unique to an entity, typically an individual person.
ECID: Experience Cloud ID (ECID) is a shared identity namespace used across Experience Platform and Adobe Experience Cloud applications.
Namespace: An identity namespace serves to distinguish the context or type of an identity.
Real-time Customer Profile: It merges data from various enterprise systems to form customer profile in time series events.
Merge policies: These are rules that Platform uses to determine how data would be prioritized and what data would be used to create customer Profile.
Union Schema: Its ability of Platform Experience to unify multiple channel data.