Adobe Summit 2024, AEP Lab | [L220] Marketo Measure Ultimate and Advanced AI Modeling

[NimashaJain]

Session Details

B2B marketing attribution relies on complete data, intelligent modeling, and flexible reporting. Marketo Measure Ultimate delivers across all these areas using Adobe Experience Platform, AI, and other technologies. Join Marketo Measure experts and get hands-on with Marketo Measure Ultimate. 

In this lab, learn: 

• The flexibility and versatility of Experience Platform to ingest data 
• Using AI vs. rule-based modeling 
• How to explore insights in Marketo Measure Data Warehouse

Session Schedule

         Wednesday, Mar 27 | 8:00 AM - 9:30 AM PDT

Speaker(s)

         Michaela Iery, Sr. Business Consultant, Adobe

         Li Gao, Principal Product Manager, Adobe

         Kimberly Galitz, Sr. Manager, Marketing Operations, F5

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