Facebook Custom Audience Destination - Mapping Attributes

[riballor]

I got a concern for mapping attributes of an audience that will be pushed to facebook.

I have an audience that contains users with mobile number and email address. Some have mobile numbers but not an email, some have email but not mobile numbers and some have both.

Question is -> If I select the source fields as email and number, it will only push profiles that contains both source fields?

Should I create separate segments one with numbers and exclude email address, another with email address and exclude mobile numbers and a last one of users that have both?

[Parvesh_Parmar]

Hi @riballor , 

If you are exporting an audience based on streaming type to Facebook, at least one identity field must be available for export.

If you define both email and phone number as identity fields, the record will be exported if either one or both are available. However, if neither is present, that record will not be exported.

You can find more details about the mapping process at this link:
https://experienceleague.adobe.com/en/docs/experience-platform/destinations/ui/activate/activate-seg...

Kind regards,
Parvesh

[riballor]

Hey @Parvesh_Parmar thanks for your answer! Still where in the documentation it states that it will treat them as an "OR" as per my understanding is "AND" so if one field is available and the other is not, it won't push it to the destination

[Parvesh_Parmar]

Hello @riballor , 

From what I understand, the document doesn't clearly specify the details you're looking for.

If possible, I suggest trying a proof of concept (POC) for this scenario to get the actual result.

If you're unable to perform the POC with Facebook, you can try another streaming export or batch export. I believe the response will be the same.

Kind regards,
Parvesh

[kautuk_sahni]

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