Customer Profiles not merging corectly

[random_guy_tech]

My customer profiles are not merging correctly, resulting in duplicate profiles or profiles missing key identifiers. Can someone please give related documentation for same?

[MeitMedia · Accepted solution]

Hi,

• Possible Causes:

  1. Improper Configuration of Identity Graph: Identity namespaces and stitching rules might not be configured correctly.
  2. Data Quality Issues: Inconsistent or missing identifiers in the ingested data can lead to identity resolution failures.
  3. Merge Policy Conflicts: Conflicting merge policies can result in profiles not merging as expected.

• Troubleshooting Steps:

  1. Review Identity Graph Configurations: Check that identity graph settings, including identity namespaces and rules, are correctly defined.
  2. Audit Data Quality: Ensure that data ingested into AEP has consistent and accurate identifiers. Use data quality tools to check for duplicates or missing identifiers.
  3. Check Merge Policies: Review and adjust profile merge policies to ensure they align with desired outcomes for identity resolution.

Best regards,

MEIT MEDIA (https://www.meitmedia.com)

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[Naveen20]

@random_guy_tech , could you please provide much details with examples?
There are various scenarios that profile will be duplicated. sometimes profiled will twitched.

Thanks