My customer profiles are not merging correctly, resulting in duplicate profiles or profiles missing key identifiers. Can someone please give related documentation for same?
Improper Configuration of Identity Graph: Identity namespaces and stitching rules might not be configured correctly.
Data Quality Issues: Inconsistent or missing identifiers in the ingested data can lead to identity resolution failures.
Merge Policy Conflicts: Conflicting merge policies can result in profiles not merging as expected.
Troubleshooting Steps:
Review Identity Graph Configurations: Check that identity graph settings, including identity namespaces and rules, are correctly defined.
Audit Data Quality: Ensure that data ingested into AEP has consistent and accurate identifiers. Use data quality tools to check for duplicates or missing identifiers.
Check Merge Policies: Review and adjust profile merge policies to ensure they align with desired outcomes for identity resolution.
@random_guy_tech , could you please provide much details with examples? There are various scenarios that profile will be duplicated. sometimes profiled will twitched.