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Customer Profiles not merging corectly

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Level 2

My customer profiles are not merging correctly, resulting in duplicate profiles or profiles missing key identifiers. Can someone please give related documentation for same?

1 Accepted Solution

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Correct answer by
Level 5

Hi,

 

 

  • Possible Causes:

    1. Improper Configuration of Identity Graph: Identity namespaces and stitching rules might not be configured correctly.
    2. Data Quality Issues: Inconsistent or missing identifiers in the ingested data can lead to identity resolution failures.
    3. Merge Policy Conflicts: Conflicting merge policies can result in profiles not merging as expected.
  • Troubleshooting Steps:

    1. Review Identity Graph Configurations: Check that identity graph settings, including identity namespaces and rules, are correctly defined.
    2. Audit Data Quality: Ensure that data ingested into AEP has consistent and accurate identifiers. Use data quality tools to check for duplicates or missing identifiers.
    3. Check Merge Policies: Review and adjust profile merge policies to ensure they align with desired outcomes for identity resolution.

Best regards,

MEIT MEDIA (https://www.meitmedia.com)

Find us on LinkedIn

Contact Us: infomeitmedia@gmail.com

 

View solution in original post

2 Replies

Avatar

Correct answer by
Level 5

Hi,

 

 

  • Possible Causes:

    1. Improper Configuration of Identity Graph: Identity namespaces and stitching rules might not be configured correctly.
    2. Data Quality Issues: Inconsistent or missing identifiers in the ingested data can lead to identity resolution failures.
    3. Merge Policy Conflicts: Conflicting merge policies can result in profiles not merging as expected.
  • Troubleshooting Steps:

    1. Review Identity Graph Configurations: Check that identity graph settings, including identity namespaces and rules, are correctly defined.
    2. Audit Data Quality: Ensure that data ingested into AEP has consistent and accurate identifiers. Use data quality tools to check for duplicates or missing identifiers.
    3. Check Merge Policies: Review and adjust profile merge policies to ensure they align with desired outcomes for identity resolution.

Best regards,

MEIT MEDIA (https://www.meitmedia.com)

Find us on LinkedIn

Contact Us: infomeitmedia@gmail.com

 

Avatar

Level 2

@random_guy_tech , could you please provide much details with examples?
There are various scenarios that profile will be duplicated. sometimes profiled will twitched.

 

Thanks