Can Tags like Google Ads, Facebook, Bing be implemented using Event Forwarding?

[NitinCT]

Hello Everyone,

Could anyone guide me if we can implement below Tags using Event Forwarding? We don't want to make client calls for these:

Google Ads
Bing
Facebook
Pinterst
LinkedIn

[Asheesh_Pandey]

@NitinCT You can do that in fact that's one of the main feature of the server side event forwarding. Note that Event forwarding is a paid feature that is included as part of the Adobe Real-Time Customer Data Platform Connections, Prime, or Ultimate offerings. May want to check with client suport.

Thanks,

Asheesh

[NitinCT]

Hello Asheesh,

Thank you for the reply.

But when i see the documents it looks very different to me. For Eg For Facebook looks like Pixel on client side will be needed:

https://blog.developer.adobe.com/implement-facebook-conversion-api-fb-capi-with-adobe-event-forwardi...

For Google as well same thing:

https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/google-ads-enh...

In google docs it says:

nhanced conversions leverage the Google Ads API to add first-party data to a conversion that happened on a client device, usually a website. This means that there are two steps to implement enhanced conversions:

1. Send a conversion from the client.
2. Use event forwarding to send additional first-party data that enhances the conversion data sent from the client.

Since sending conversion events involves both a client-side and server-side implementation, this document covers the prerequisite steps for setting up the client-side Google Global Site Tag (gtag) extension in addition to the Enhanced Conversions extension for event forwarding.

Your thoughts?

Thanks,

Nitin

[Asheesh_Pandey · Accepted solution]

Hi Nitin,

If the vendor requires data (like a vendor-specific unique ID, for example) that can only be generated or accessed by their own client-side tag, then that vendor tag is likely not a good candidate to move. Attempting to reverse-engineer a client-side tag with the idea of moving that data collection to event forwarding without the appropriate APIs is discouraged.

Thanks,

Asheesh