Sending Data to Meta, Google and TikTok

[RicardoALima]

Hi Everyone,

We need to send both online and offline events from our web and mobile channels to META, Google and TikTok. Currently, we have separate a different integration for each platform. I was watching the Event Forward Tutorial but I still have a few open questions:

1) Edge API - My company already uses a Tag Manager, and there's some internal bureaucracy from our global team regarding the implentation of WEB and Mobile SDKs. Can I forward events to third-party destinations using the Edge API instead.

2) Unknown users - Do I need to create a new profile for every unknown user whose information I collect from my website?

3) Offline events - Can I also send offline events through the Edge API coming from AEP, to complement my online events?

[Devyendar · Accepted solution]

@RicardoALima 
1) Using Edge API for Event Forwarding: Yes it is possible to Forward Events to Meta, Google, TikTok or any other HTTP endpoint as long as you send data to Adobe Edge Network which is possible through either the SDKs or Edge API, refer Adobe Event Forwarding documentation 

2) Unknown users profile creation: No manual profile creation is required. When you send events that include a pseudonymous ID (e.g., ECID/AAID/GAID), AEP will create/maintain pseudonymous profiles automatically and later stitch them to known identities when you collect an email/CRM ID, etc. You can also set pseudonymous profile expiration to control license impact and retention.
3) Offline events: Technically it is possible but you need to have Script which reads each line of the file and triggers Edge API, but this is not recommended or best use or Edge API. If you really want API approach you can use Streaming HTTP API or AEP's Batch API. The easiest is SFTP/S3 or Local file ingestion approach to ingest data into AEP.

[RicardoALima]

Thanks a lot for your reply @Devyendar 

I just made a correction to my third question, I need to send offline events coming from my internal systems (such as sales confirmation) to AEP and then enrich the information that I'm sending to META, TikTok and Google.

[Devyendar]

@RicardoALima if it is enriched data from AEP then Event Forwarding will not work. You would need to use RT-CDP's Destination here https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/overview both Meta and Google are supported except TikTok (I believe). And the destination connectors work differently, you will not forward events similar to "Event Forwarding" you will activate qualified Audiences to the destinations with only relevant field mapping, these Segments mostly appear as Custom Audiences on Meta / Google.

[RicardoALima]

Perfect! Thanks a lot @Devyendar