AEP Offer Decision vs Adobe Campaign classic offer en...

[Anoop_C]

Hi ,

What are the major difference between AEP offer decisioning and Adobe campaign offer engine ?

What is the advantages of AEP offer decisioning over Adobe campaign offer engine ?

Can anyone give me an explanation on the above questions.

Thanks

[maggod · Accepted solution]

Having some hands on experience with both, those are my main points:

>What are the major difference between AEP offer decisioning and Adobe campaign offer engine ?

• AEP is obviously the more modern stack.
• ODE has a cleaner structure when it comes to content for multiple channels
• ODE operates on the 360 degree user profile, ACC interaction only on the email recipient profile
• ACC interaction allows token replacements in offer content (Like "Hello <firstname>, we offer you ..."). This is not yet available in ODE
• ACC makes propositions available as part of the recipient profile. This is not yet available in ODE (I think)

>What is the advantages of AEP offer decisioning over Adobe campaign offer engine ?

• Clearly the more modern stack, incl. more modern API's
• I guess ODE will get more features, maybe new OOTB ranking algorithms (?)
• Rules can use much more data incl. real time events
• It seems to scale well: https://helpx.adobe.com/legal/product-descriptions/offer-decisioning-app-service.html