Faster way to enrich customer profile data in AEP

[rohitspathak]

Our requirement is to enrich the customer profile in real time. What is the fastest way to enrich the data in real time (say in below 1 min or max below 15 mins) . We have abandoned cart requirement where we have to show a pop-up with the data on items for which customer abandoned cart. Event Forwarding is one appraoch but trying to see if there are better approaches available. 

[KumarRishii · Accepted solution]

The fastest way to enrich customer profiles in real time is by using the AEP Edge Network combined with Adobe Target or Web SDK-based personalization.

When a cart abandonment event occurs, it's captured instantly via the AEP Web SDK and sent to the AEP Edge Network with sub-second latency. The customer profile is enriched at the edge using existing rules or datasets, and real-time decisioning is executed using Adobe Target or AJO. This enables immediate delivery of personalized content, such as a popup showing the abandoned cart items.

[SSampsa]

This is the way to go, just remember that Edge Segmentation has limitations regarding joining separate events, so please verify on how the segmentation for cart abandonment should be done to be Edge compatible: Edge Segmentation Guide | Adobe Experience Platform

There is some discussion how to define it here, but it is not Edge Segmentation specific (this is rather a streaming segment): Solved: Create Segment: Abandon Cart - Adobe Experience League Community - 581110

[Devyendar]

@rohitspathak AEP Edge network indeed is the fasted way to enrich customer profiles but if you are not on Web SDK but want a quick easy way to enrich profiles in AEP, you can also use Edge Network API https://experienceleague.adobe.com/en/docs/platform-learn/data-collection/server-api/overview