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AEP Installation and Target Connection

bc_99
Level 2
Level 2

Hello!  

 

Can I get some clarification wrt to how to connect AEP and Target?  From what I gathered, currently AEP has to leverage Audience Manager?  In the absence of Manager, it can work with tag extension as well?  With the beta release, I'm assuming the connection becomes automatic?   

 

Thanks!

2 Replies
dwright
Employee
Employee

Hi,

You don't actually need an Audience Manager license to share audiences from Platform to Target. You just need the Shared Audiences service (aka Audience Library) configured. This service has been around for years and is the mechanism used to share Analytics segments to Target. With Shared Audiences configured, Platform audiences will automatically populate the Audience List in your Target account.

 

This blueprint explains the architecture and the Implementation Steps section has a link to the provisioning request form for Shared Audiences, in case you aren't already provisioned:
https://experienceleague.adobe.com/docs/blueprints-learn/architecture/web-personalization/online-off...

bc_99
Level 2
Level 2

Thank you @dwright . Very helpful.  Would you say with AEP, web sdk is more beneficial so to leverage one library?