Adobe Summit 2024, AEP Lab | [L823] Mastering Personalization with Adobe SDKs in a Cookieless Era

[NimashaJain]

Session Details

Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for aligning Adobe Target with Adobe Experience Platform capabilities and benefits.

In this lab:

• Learn how to future-proof Adobe Target implementations for your client-side, server-side, and hybrid deployments
• Unlock value with Adobe Target for mobile in-app use cases with modern development environments and native SDKs
• Set up and configure Adobe Target with Experience Platform apps for next-gen experience optimization 

Session Schedule

        Tuesday, Mar 264:30 PM - 6:00 PM PDT

Speaker(s)

        Ryan Conrad Tincknell, Principle Enterprise Architect, adobe

        Vadym Ustymenko, Principal Technology Consultant, Adobe

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