Availability of AEP Audiences in Customer Journey Analytics as AAM Audiences used to be available in AA

[#1]

Description - Currently, audiences defined in Adobe Experience Platform (AEP) are not directly available in Customer Journey Analytics (CJA). This limits the ability to perform advanced segmentation and analysis within navigational reports.
his functionality was previously available when using Adobe Audience Manager with Adobe Analytics, where the dimension "Audience Name" allowed direct access to existing audiences. This enabled the kind of segmentation and analysis that is now missing between AEP and CJA.

Why is this feature important to you - 

The lack of direct integration prevents:

a)Analyzing navigational behavior of users depending on specific AEP audiences (designed with attribute conditions).
b)Enriching navigational reports with segmentation criteria defined in AEP, especially when such data is not available through connected dataviews in CJA; as this attribute data is not useful for daily reports in CJA.

This affects the efficiency of analysis and the ability to make business decisions based on relevant audience segments.

How would you like the feature to work - the same way AAM Audiences were available in AA.

Current Behaviour - We can only create segments (if the data/conditions used in AEP are available in CJA) or doing "manual jobs" via API, which is not very optimal and productive.

[#2]

This is an insightful query regarding the current integration capabilities between audience segments defined in Adobe Experience Platform (AEP) and the reporting dimensions available within Customer Journey Analytics (CJA).

Your observation that audiences defined in AEP are not directly available in CJA for navigational reports is documented as a limitation by users seeking to leverage cross-platform analysis capabilities. This issue has been logged as an official idea or feature request within the Adobe Experience Platform Community, where its status is listed as New.

Your description clearly outlines the crucial reasons why this feature is desired, drawing a direct parallel to the previous functionality available with Adobe Audience Manager (AAM) and Adobe Analytics (AA).

Importance of Direct AEP Audience Integration in CJA

The lack of this direct integration creates two main analytical impediments for users:

1. Analysis of Navigational Behavior: You are currently prevented from easily analyzing the navigational behavior (time-series events) of users based on specific AEP audiences defined using sophisticated attribute conditions in Real-Time Customer Data Platform (Real-Time CDP).

2. Enriching Navigational Reports: The inability to directly access AEP segmentation criteria limits the enrichment of navigational reports with specific attribute data defined in AEP, particularly if that attribute data is deemed unnecessary for daily reporting within CJA's connected dataviews.

Ultimately, this limitation affects the efficiency of analysis and the speed at which business decisions can be made using highly relevant audience segments generated in AEP. You are requesting the feature to function similarly to how AAM Audiences were available as a dimension in Adobe Analytics.

The Technical Context: AEP, RTCDP, and CJA

All three solutions—Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA)—are applications built on top of the common data foundation of Adobe Experience Platform.

• AEP/RTCDP specializes in real-time profile unification and segmentation. Real-Time CDP takes data from across systems, unifies it into rich customer profiles, and groups them into actionable audiences through segmentation workflows. These audiences (segments) are results, typically used for activation (e.g., sending to a Destination).

• CJA is a journey-based analytics application that performs cross-channel analysis using the rich behavior history (datasets) stored in Experience Platform.

For the profile segmentation results from RTCDP to be useful in CJA's behavioral reporting (like flow and fallout diagrams), the segment membership data must be accessible to CJA as an attribute or dimension attached to the underlying events or profile records.

While the requested feature (direct AEP audience availability) is currently missing, there are related capabilities within the ecosystem designed to help connect Profile insights and CJA reporting:

• Graph-based stitching allows profiles created in Real-Time Customer Data Platform and AJO to be aligned with people (users) in CJA by leveraging the Identity Service graph. This ensures that the unified profiles built in RTCDP are linked to the raw event data used by CJA. (Note: Graph-based stitching requires the Prime package or higher for CJA).

• Computed Attributes in Real-Time CDP allow users to summarize event data (behavior) into persistent profile attributes (record data), which can then be used in segmentation and journey workflows. If these computed attributes capture key segmentation criteria, they could potentially be ingested into CJA as standard profile dimensions for use in analysis.

The explicit request for direct access to AEP audiences as a dimension in CJA remains an open idea within the community, highlighting a crucial gap in cross-application analytical workflow within the current Experience Platform ecosystem

@monsulo 

http://www.linkedin.com/in/pavanbabu1