Which is the right way to track organic traffic?

[aagk123]

Which is the right way to track organic traffic?

or

[yuhuisg · Accepted solution]

Marketing Channel equals "Natural Search".

If you use Paid Search equals "Natural", it implies that you have the value "Natural" in your Paid Search dimension. Maybe your analytics implementation has that, I don't know, but hopefully, you do.

[ganesanlakshmi]

Organic consists of all unpaid traffic and natural search is part of organic. If you use marketing channel, then you need to consider natural search, organic social media, direct entries, etc.

If you are looking out only google search traffic (SEO), then use marketing channel=natural search

If you are looking out all UNPAID traffic, then use marketing channel paid vs. organic