Event Forwarding vs Destination for sending the data to Facebook

[mustufam5967803]

Hello Community,

I am looking to send event data to Facebook and want to better understand the most efficient and reliable method to do so. Specifically, I am trying to decide between using Event Forwarding and the Facebook Destination.

Which method is more convenient in terms of setup, data accuracy, and performance and why?

I went through the documentation part of both the approaches but could not find any difference

Approach 1: Destination Solution:

Facebook connection | Adobe Experience Platform

Approach 2: Event Forwarding to Facebook Conversion API

Any insights or best practices from your experience would be really appreciated!

[bjoern__koth · Accepted solution]

Hi @mustufam5967803 

these are two different things. The AEP destination is to activate audience data, whereas event forwarding is forwarding conversion events to the CAPI, meaning sending events like page views or orders, but not sending audience information.

[bjoern__koth]

@mustufam5967803 do you need more help on this?