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Default tracking for actions or states for mobile app

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Level 3

Hi, given my minimal understanding of app tracking, I would like to understand if there are any standard actions or states that could be tracked for mobile app with no coding.

Just like how page view event could be implemented for web ootb or through analytics extension without really needing to pass a page view event in the datalayer. Is there a similar approach to track any default app actions or states either through launch or maybe Firebase?

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Correct answer by
Level 4

For Web, the page view calls are triggered every time s.t() is called explicitly on every page load.  Likewise, for apps, MobileCore.trackState() needs to be called at every screen load.

 

Only reason why web implementation seems easier is because Launch being a JavaScript library where we have greater control on the pages. But even that sometimes get trickier for pages like SPA, hence we use direct call rules or event driven data layers. In case of Apps, we dont have much control from Launch side hence we need developers to call the method on all pages. 

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Community Advisor

Basically no if we talk about Adobe solutions only. Adobe mobile SDK, old and new, requires you to code for tracking explicitly. Even for websites, you need to explicitly send beacons using Launch or calling s.t() or s.tl() for tracking.

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Correct answer by
Level 4

For Web, the page view calls are triggered every time s.t() is called explicitly on every page load.  Likewise, for apps, MobileCore.trackState() needs to be called at every screen load.

 

Only reason why web implementation seems easier is because Launch being a JavaScript library where we have greater control on the pages. But even that sometimes get trickier for pages like SPA, hence we use direct call rules or event driven data layers. In case of Apps, we dont have much control from Launch side hence we need developers to call the method on all pages.