Artificial intelligence (AI) has inspired the imagination since Alan Turing coined the term “thinking machines” in the 1950s. Countless books and movies have explored how AI might shape our future while data scientists developed ever-more sophisticated algorithms. By 1997, IBM’s AI, nicknamed Deep Blue, was able to handily defeat chess champion Gary Kasparov.
Today, the AI-powered future is here — and we’re living it. AI now affects how we interact with the world around us on a daily basis, and it’s already a commercial powerhouse. According to a recent survey by Adobe and Forrester, 56 percent of businesses are investing in AI. And they are using it to bring efficiencies across their entire organizations, from customer service to operations workflows.
E-commerce represents one of the most promising applications of AI. For digital businesses, it has the potential to improve the shopping experience, simplify and streamline digital merchandising, and make fulfillment smarter and more efficient. And, rather than replace human marketers, it is more likely to free them from repetitive tasks. According to a Deloitte survey of CMOs, a mere 1.7 percent said new technologies are replacing marketing employees in their companies by “a great deal.”
This post explores three powerful ways AI is transforming how consumers and businesses shop online. It includes AI-powered e-commerce features that are available today — and some that may be coming soon to a future near you.