In its seventh year, Amazon Prime Day has emerged as one of the biggest industry-wide shopping events of the year with total U.S. online spending that now rivals the peaks of the previous holiday season. Scheduled for June 21 and 22, the retail extravaganza is poised to smash records after the pandemic led many homebound consumers to sign up for a Prime membership in the past year. Walmart, Target and Kohl’s are among the retailers that have also announced competing sales events during this year’s Prime Day.
Amazon was estimated to have 147 million Prime subscribers in the U.S. as of March, a 25 percent gain from a year earlier. As many of those consumers hunt for deals and comparison-shop at other websites that also will be heavily promotional, Prime Day is expected to drive a surge in U.S. online spending for all sizes of retailers.