Level Up Your Customer Experiences with Location-Based Offer Decisioning | AEM Community Blog Seeding

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Level Up Your Customer Experiences with Location-Based Offer Decisioning by Adobe Tech Blog

Abstract

In this post, we’ll explore how Adobe solutions fit together to provide a consistent customer experience. We’re going to focus on how to best use real-time data such as GPS coordinates, stock availability, or weather forecast with Adobe Experience Platform offer decisioning engine to propose contextual, relevant content to our customers.

With the ever-increasing usage of mobile devices, brands have more and more data at their disposal to build innovative and relevant ways to interact with their prospects and customers. A mobile app is a channel of choice for marketers to provide relevant and contextual customer experiences. Think of all the IoT devices brands can also leverage: vehicles, bicycles, health, and fitness trackers, these are a gold mine waiting for action in the company's data lake.

From real-time contextual alerts to augmented reality features and proactive maintenance, there’s a wide range of customer experiences the marketing team can think of. Now the challenge lies in the ability to use this data, coming from heterogeneous sources with minimal efforts. This is where Adobe Experience Platform comes into play and helps brands lower the cost and complexity of maintaining rich customer experiences.

Build the customer journey with Adobe Experience Platform
Let’s have a closer look at what is needed to build real-time geofenced personalized experience. Imagine an automotive service company called Carvelo which has many brick-and-mortar locations across the country which offers car maintenance service for a wide range of vehicles.

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Level Up Your Customer Experiences with Location-Based Offer Decisioning

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