Integrating with Adobe Target
As part of the Adobe Marketing Cloud, Adobe Target lets you increase content relevance through targeting and measuring across all channels. Adobe Target is used by marketers to design and execute online tests, create on-the-fly audience segments (based on behavior) and automate the targeting of content and online experiences. AEM has adopted the targeting workflow that is used in Adobe Target Standard. If you use Target, you will be familiar with the targeting editing environment in AEM.
1. Integrate your AEM sites with Adobe Target to personalize content in your pages:
2. Implement content targeting.
3. Use Target audiences to create personalized experiences.
4. Submit context data to Target when visitors interact with your pages.
5. Track conversion rates.
This article is part 2 of integrating AEM with other experience cloud solutions. Here, we will integrate AEM with Adobe Target via Adobe Launch.
For details on the integration of AEM with Adobe Launch, you can have a look at Integrate AEM with Adobe Launch Via Adobe I/O
AEM 6.4 offers an out of the box integration between AEM 6.4 and Adobe Launch, which allows AEM administrators to easily configure AEM 6.4 and Adobe Launch via an easy to use interface, which reduces the level of effort and the number of errors when configuring these two tools. And just by adding Adobe Target extension to Adobe launch will help us use all features of Adobe Target on the AEM web page(s).