How to Choose the Right Approach When Creating Adobe Target Offers | AEM Community Blog Seeding

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How to Choose the Right Approach When Creating Adobe Target Offers by Bounteous

Abstract

If you have both Adobe Experience Manager (AEM) and Adobe Target licenses, you have a few options of where and how you can create offers.

In my previous blog posts, I discussed how to integrate AEM with Target, both for AEM 6.4 and AEM 6.5. Now the question is when to leverage the integration and when does it make sense to use the Target interface instead.

Targeting Approaches
Before attempting to answer that question, I want to discuss the differences between the three approaches.

Approach One: Target UI-Only
The most obvious approach is to leverage the plain old Target interface for all your targeting and personalization needs. With it, you’ll have the full suite of Adobe Target features at your disposal. Most commonly for websites, you’re going to use the Visual Experience Composer (VEC) to create your experiences. This method works regardless of which content management system (CMS) you use as long as you can include the Target JavaScript code (i.e. at.js) on your site.

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How to Choose the Right Approach When Creating Adobe Target Offers

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