Example Use Case for Real-time Customer Data Platform B2B Edition | AEM Community Blog Seeding

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Example Use Case for Real-time Customer Data Platform B2B Edition by Adobe

Abstract

Real-time Customer Data Platform B2B Edition expands the existing Real-time CDP and Adobe Experience Platform offerings to support B2B data and workflows. This document provides an example use case that demonstrates the additional benefits provided by the B2B Edition. They include:

Combine person and account data from different siloed data sources to produce a comprehensive view that enables a better understanding of the customers and more accurate segmentation. See the documentation on creating XDM schema relationships for use with varied B2B sources for more information.
Segment an audience based on attributes of related entities. This includes Accounts, Opportunities, Campaigns, and Marketing Lists. Segments are no longer limited to just Person attributes and Experience Events. See the B2B segmentation documentation for more examples of creating B2B-specific audiences.
Natively support the use case of one person related to multiple accounts.
Use case
Bodea, a technology company, has a new product and wants to simultaneously target customers with an email and a LinkedIn advertisement campaign. In order to maximize the efficiency of their marketing campaign, Bodea also wants to target the people associated with that existing account who have spent over one million dollars on its products previously, AND have visited the new product page in the last month.

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Example Use Case for Real-time Customer Data Platform B2B Edition

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