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Analytics "None" section

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Level 3

After reviewing the Analytics, I have a section that keeps showing up as "None". Not sure if thats what the default shows up as or not?

3 Replies

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Level 4

HI Jonathon, it means ther variable did not have a value.  Here is a good article on why "none" appears and what you can do about it - http://analyticsdemystified.com/adobe-analytics/campaigns-the-none-row-sitecatalyst/

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Level 3

Very wordy article. This is my take away. "the “None” row represents the Typed/Bookmarked segment, and since no value is being passed".

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Level 4

Jonathan - yes that is correct when you are talking about campaign variables. You can use SAINT to change it to Direct if that makes it easier for your stakeholders to understand