There are many ways to edit content in Adobe Experience Manager (AEM).
During the last few years, while some promoted a new publishing concept called ‘headless CMS’, Adobe introduced a few new tricks in AEM to fulfil the needs of the headless community, Content Fragments and Experience Fragments.
As they might still be seldomly used and are not self-explanatory, we will explain their differences and give you an idea of how to use them in your next project.
The rise of new content format per channel
Traditionally, most editing of content happens directly in Adobe Experience Manager (AEM) on a so-called page that relates more or less 1:1 to a page on a website: you drag and drop images from the DAM onto a page, add components and type (or copy/paste) text.
That’s how a web page was edited 20 years ago, and still is today, right?
Riiiight. Except, you shouldn’t. Over the last few years, more and more channels appeared, such as mobile apps, social media, email newsletters and so on, that could – and should – benefit from content written for the website.
Of course, content shall not be reused 1:1 – it has to be adapted to fit the needs of each channel: you cannot tweet a multi-page in-depth article.