AEM provides a built-in targeting engine that processes page requests and determines the content to display. When using the AEM targeting engine, you are limited to using segments that are created in AEM for defining the audiences of your experiences.
I'm new to AEM and Adobe Target and would like to know the best way to implement page personalization based on the value of a URL parameter
Change...
- the hero banner
- the displayed phone #
- the value of a hidden field submitted with a user's lead info
Additionally, the user needs to be cookied in to the experience so a subsequent visit shows the same personalization.