Enabling Smart Imaging in Dynamic Media is Now Easier!

[RahulBh5]

Delivering images in Next Generation Image Format is a foundational step towards accomplishing better Google Core Web Vital score for LCP (Largest Contentful Paint). Customers who adopt Dynamic Media Smart imaging across their web properties, do not get flagged in Google LHS tests recommending the usage of Next Gen Image formats. Dynamic Media automatically optimizes assets to avif/webp(next generation image formats) that result in faster image load time without compromising quality. Collectively, our customers save 13 Thousand TB of bandwidth every month by leveraging Smart Imaging.

If not already, please evaluate Dynamic Media Smart imaging and let it handle the complete task of delivering next generation image formats for you.

Enabling Smart Imaging is now Easier than Before!

Please note that Smart Imaging is now available for all Dynamic Media customers (except for Dynamic Media Hybrid).

To start using Smart Imaging, append bfc=on, or dpr=on,dprValue, or network=on, or all three parameter settings to your existing URLs or presets.

If you prefer not to make these changes manually, you can enable Smart Imaging by default by creating a support case.

After enabling it, you can immediately evaluate the savings by Smart Imaging by entering your Dynamic Media URL to Snapshot tool (https://snapshot.scene7.com/)

IN the below example, 'webp' is the winner.

[IanSm2]

Hi,

Is there a way to test adding AVIF to our smart imaging before updating live website?

Thanks
Ian

[RahulBh5]

You may try the following:

Add "bfc=on" in your existing URL. Check the network tab in your browser(Response Header) to validate content size and type. 

For this test URL(where smart imaging is disabled using bfc=off), content type is JPEG and image size is 220 KB.

If I put bfc=on, the response header changes to avif and image size of 176 KB[this URL is smart imaging enabled]. 

With this, you may review the quality of the images.

You may enable Smart Imaging on a pre-prod environment and validate as per your organization's release criteria.

Be sure to refer to this FAQ about Smart Imaging.

Here an idea: If you are using Image Presets, create a clone of you Image Presets by adding "bfc=on" to the existing query parameters and use those image presets for pre-prod environment for validation and,if satisfied, promote these presets to production. Images Presets ensure standardization and consistency.

[IanSm2]

Thanks for reply and helpful info.

I have added bfc=on to image url and tested locally. I am not seeing any AVIF, just WEBp.
Does this mean I have to raise a support ticket to get AVIF added to our smart imaging.

Thanks
Ian

[RahulBh5]

I can find out more if you can share couple of sample URLs that you are trying with. Feed free to email me at bhattach@adobe.com