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Adobe Summit 2019 | S949 - Future-Proof Your Analytics & Drive Growth

jantzen_belliston-Adobe

Community Manager

08-02-2019

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Session Details

As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth to verify and measure the delivery and performance of media and creative. This data unification becomes more difficult than ever with the impending loss of the Google ID in the United States. Adobe Advertising Cloud and Flashtalking partner to offer the leading independent alternative for transparency and unhindered optimization.

Highlights:

  • Map customer journeys across audiences, devices, and screens
  • Tie ads to online and offline results for optimized media buys
  • Connect online engagement to offline conversions
  • Analyze and maximize de-duplicated reach of target audiences

Speaker(s)

John Nardone, CEO, Flashtalking

Session Length

1h

Catalog Link

S949 - Future-Proof Your Analytics & Drive Growth

Recording

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Q&A

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